The foreign giant that took over a large company from Romania. What will happen to a product adored by millions of Romanians

A large Romanian company was taken over by a foreign giant. This produces a dish adored by millions of Romanians. It is about one of the most popular breads sold in the country.

The foreign giant that took over a large company from Romania

Bakery products are adored by Romanians. Everyone buys at least one loaf of bread every day. And certain Romanian brands are appreciated, considering the special taste of the products.

However, a large company from Romania that produces a bread adored by Romanians has been taken over by a foreign giant. It is about the company Trei Brutari, one of the largest companies producing and distributing bakery products in the country.

The company was taken over by Bimbo, the world leader in the field. And this acquisition is an extremely important one in the bakery products sector. This is all the more so in the context where Trei Brutari is a well-respected name.

The company has 15 years of experience in the industry as well as a solid reputation. Moreover, a product adored by Romanians is the Pâine Boiereasca brand. It seems that a lot of people are delighted with its taste.

Conveyor belt purchases in Romania

However, the foreign giant did not just buy this large company from Romania. In addition to the acquisition of Trei Brutari, Bimbo also acquired other important entities from the same industry.

Among them are Click Top Management SA from Craiova, Objectives SA from Brăila, but also Strategic Ventures SRL from Timișoara. Through them, Bimbo continues its expansion strategy in Eastern Europe, marking a new stage in consolidating its global presence.

We note that the transaction comes at a time when bread consumption has become the highest in Europe. In Romania, for example, the figures show that a single Romanian consumes more than 60 kilograms of bread in a single year.

And the bakery market continues to develop and becomes more and more diversified. The clear proof is represented by the commercial products themselves, which become more and more varied with the passage of time.