Fake News, propagated on TikTok: Easter bunnies and eggs hide money inside. Lidl and Heidi are calling on shoppers to stop destroying products in search of money

An intense international discussion about the harm done by the “rage” of social networks to democracy acquired, in Romania, a practical aspect: the “rage” spread by the lies on TikTok led to the destruction of dozens and dozens of Easter egg packages from chocolate, in stores. People are looking for money, because they were told so on TikTok. The companies sent official messages: inside is only chocolate, not money.

Of course, the sweets did not contain money, but several customers broke the products in search of money, which is why the chain of stores Lidl and the manufacturer of sweets Heidi came out with the public message in which they reiterate that the products contain only chocolate.

“Look at the bunnies that made the internet crazy, the bunnies that have gifts in them: pennies. It’s full everywhere,” says one social media user. Although she films the products on the store shelves, she does not present proof of the presence of the money.

@nela_ciutacu From the sweets category foryourpage NelaCiutacuTikTok ♬ original sound – Nela Ciutacu

“Lindt chocolate bunnies have cash prizes inside,” is the message with which another TikTok user entices users to watch her video. It ends, however, before she can produce any proof of the presence of the money.

These messages quickly went viral online, and the companies came out publicly to deny it.

“Don’t break the chocolate bunnies, it’s actually chocolate inside,” is the message displayed in a Lidl store in the Easter bunny district. The message was shared on the Instagram page of the commercial chain at the end of March.

Candy company Heidi Chocolate also posted a message on Facebook on Wednesday asking store customers to stop breaking products in search of money.

“We also saw the videos on Tik Tok, regarding the existence of money in Easter figurines. But we assure you that HEIDI themed products contain only the craft of HEIDI chocolatiers, who decorate these products by hand, egg by egg, bunny by bunny. There is nothing inside. Let’s not spoil the joy of the people who will take them home for the Easter meal”, Heidi conveys, along with an image of figurines broken by those who wanted to check if there was money.