Mara Gojgar, Founder of Confident Agency
Confident Agency, a company specialized in communication consulting, with offices in Bucharest and Barcelona, announces the winning of the NOTINO account for the Romanian market. The partnership with NOTINO was realized as a result of a pitch executed in collaboration with the agency United Partners (UP) for the Romanian and Bulgarian markets.
Confident Agency will manage corporate and brand communication for NOTINO, a leader in the beauty and wellness industry in Europe, on the channels where the brand is already present and will create new communication contexts for consumers in Romania.
“The creative and relevant approaches of the two agencies, United Partners and Confident, resonated with our brand vision and needs. We are happy to have a partner in Romania who has demonstrated an understanding of the local context and who can bring NOTINO closer to the hearts of our customers”, said Alexandra Išuninová, PR Manager NOTINO.
“We are honored and excited to be the chosen agency following a complex selection process. NOTINO is an innovative brand that has bet on both beauty and technology, industries in which our team of consultants has relevant expertise,” said Mara Gojgar, founder of Confident Agency.
“This partnership shows the power of collaboration and shared experience. We are confident that our efforts will lead to significant results for NOTINO in Romania and Bulgaria”, added Maria Gergova-Bengtsson, CEO & founder of the United Partners agency.
The collaboration between Confident Agency and United Partners aims to maximize NOTINO’s visibility and impact in the region. The communication strategy will be carried out on several channels – PR, influencer marketing, brand ambassadorship, social media, brand activations, strategic communities and events.
THE CONFIDENT GROUP
Present in Bucharest and Barcelona, The Confident Group is a marketing communication cluster made up of companies with expertise in Romania and Spain: Confident Agency – Marketing Communications and VENUS FIVE – Visual production services – photo, video, podcast.
The Confident Group provides communication consultancy and video production for key industries – tech & innovation, real estate, ecommerce, retail & FMCG, automotive & mobility, pharma & medcomms.
Confident Agency won several awards for Tech PR and Brand PR campaigns in the PR Award competition, and in 2020, the agency received the Consultancy of the Year award. In 2024 Confident received the trophy for Innovation Communication in the Smart City Industry Awards.
The Confident portfolio includes brands such as AVIS, Bucharest Mall Vitan & Plaza Romania, CBRE, Roche Diagnostics, Mitsubishi, Mobexpert, Regus, VTEX, XIAOMI, UP Romania, Vantage Towers.
The Confident Team:
- Mara Gojgar, founder
- Diana Dincă Lupu, Account Manager
- Adelina Toader, Media Relations Specialist
- Anca Călugăru, Senior Account Executive
NOTINO
NOTINO, Europe’s largest online retailer of beauty & wellness products, has been a market leader for almost 20 years. The company has managed to establish itself in a landscape marked by the accelerated expansion of digital commerce and to bring beauty and wellness products closer to millions of people across Europe, for two decades.
The NOTINO story began in the Czech Republic in 2004, and since then the company has steadily grown to become a strong presence in the beauty sector and digital commerce.
The company’s mission is clear – to bring the most famous brands closer to customers across Europe. Currently, NOTINO offers an extensive range of approximately 100,000 products from over 2,700 brands at affordable prices. NOTINO’s success is not limited to its online presence in 27 countries, with 26 physical stores in its portfolio, strategically positioned in 7 countries.
Notino’s latest achievement is its inclusion in the “TOP 500 Cross-Border Retail Europe”, with a place in the top 10. The company’s expansion strategy is also confirmed by the three logistics centers and warehouses in Romania, the Czech Republic and the most recent acquisition from Italy. With this move, Notino manages to ensure faster deliveries to customers in Europe, responding to increasing demands, especially during festive seasons.
The NOTINO team:
- Alexandra Išuninová, PR manager
- Heda Greplová, PR specialist
- Eliška Sýkorová, specialist in PR campaigns
UNITED PARTNERS
United Partners (UP) is an independent European PR agency specializing in strategic consulting, corporate reputation, brand communication, event management, public affairs consulting and digital communication. With a strong network of partner agencies spanning the entire EMEA region, the UP team is ready to help companies access their desired markets, make the right choices and achieve their goals.
The UP team:
- Maria Gergova-Bengtsson, CEO of United Partners
- Liliya Ilcheva, Account Director
- Yana Stefanova, Account Manager
- Akseniya Yaneva, Junior Account Manager
