SOS Children’s Villages & Pepco Romania partnership: On Easter, the “Good Deeds Bears” campaign comes to the support of over 1,000 children – 26.04.2024

SOS Satele Copiilor & Pepco Romania continue this year the “Good Deeds Bears” campaign, with a special collection of teddy bears for charitable purposes. On the occasion of spring and the Easter holidays, starting from April 26, store customers can find a unique pair of teddy bears in the Pepco toys range. 100% of the profit obtained from their sale is directed to SOS Children’s Villages Romania.

Through this campaign, Pepco Romania will support, together with the good people who will join, more than 1,000 children in the programs of SOS Children’s Villages Romania. These are children from 6 counties, who grow up in SOS family homes or are at risk of being separated from their families, in hard-to-try communities. Children will be supported to go to school, participate in educational, sports, socialization and emotional development activities.

“We look to the future with great hope. With every child who grows and develops healthy, with every child who stays with their parents, who completes school well, the circle of difficulties closes for them and, generations from now, their lives will look like everything is different. In the last 5 years, we have been on the road with Pepco Romania, a partnership oriented towards the needs of children, with a complex approach to education, in all its dimensions. We thank you from the bottom of our hearts, but especially al children and young people who have been given the chance for a fulfilled life”, declares Diana Podaru, General Director of SOS Children’s Villages Romania.

“The Bears of Good Deeds” is a project carried out by Pepco since 2019, and Romania is among the first countries to adopt this initiative, which also takes place in Poland, Germany, Bulgaria, the Czech Republic, Serbia, Spain, Croatia, Italy, Lithuania, Slovakia and Hungary. Over the course of five years, the partnership between SOS Satele Copiilor and Pepco Romania has supported the needs of over 1,500 children and their families, with almost 500,000 euros invested, allocated to educational activities: the purchase of supplies, clothing, hygiene products, the provision of urgent medical services, therapies, excursions, leisure and sports activities, workshops for disadvantaged children and families.

“We are delighted that this year we are also bringing the “Good Deeds Bears” to the store shelves in Romania and we can bring joy to the children at Easter. Bears are not only children’s friendly companions, but also a symbol of charity, through which we support the development and education of those in a difficult life situation. We are happy to continue this successful and meaningful partnership with SOS Children’s Villages, because we firmly believe that only by joining our efforts in a common goal can we bring about a change in the way of life of children who have so far had fewer chances. The bears are released in two versions every year – in the spring/summer season and in the autumn/winter season – and they stand out due to the message they convey and through the unique design of each collection,” says Bogdan Grigoriu, Head of Region at Pepco Romania, Bulgaria and Greece.