“Tesla of Cluj” did not enjoy much popularity. They will lower its price: If I said it was produced in Switzerland, they would have jumped to buy it for 450,000 euros

The first Romanian electric car produced in Cluj costs almost half a million euros, but customers did not jump to buy it. Investors feel compelled to rethink the initial project and will opt for rethinking a much cheaper version, around 200 or 300,000 euros, they say.

Florin Dehelean, one of the four investors in the project of the first electric car designed and produced in Romania, claimed that although the prototype known as the “Tesla of Cluj” was put up for sale for 450,000 euros, the project team intends to make a new variant of the car, which would cost 200,000-300,000 euros, writes Adevărul.

“We intend to make a second iteration of the car that will allow us to lower costs. We are planning a reconfiguration of the business typology, considering that the production of the automobile by us comes with very high costs. Thus, we are thinking of becoming integrators: we will acquire the components and integrate them here”, stated Dehelean.

The design of the car may also undergo changes.

“Now we are trying to find the best option, which must represent a compromise between the economic and the aesthetic side. You have to reconcile everyone. In the industry they say that cars are created by economists first and foremost.” stated Dehelean.

Dehelean claims that in the context of the domestic market and the fact that the car is produced in Romania, for the successful scaling of an electric car model, costs must be reduced.

“Probably if we said the car was made in Switzerland, customers would have jumped to buy it for 450,000 euros, but we have to take into account the fact that Romania is a developing country and is not known as a producer of electric cars quality”, explained Dehelean, per the source cited.