There is a strong reduction in prices in the supermarket and in household appliances. What is the explanation?

The situation of economic inflation in Romania, from the last two years, has produced changes in the commercial field, with stores looking for new ways to increase their sales.

As the competition between hypermarkets is getting bigger and bigger, stores have resorted to innovative discount methods to attract customers, both for the food and household appliances sectors. Thus, the prices of a whole series of foods and products have become cheaper.

Auchan launched the “ATTAC Hiper Discount” offer

An example would be the hypermarket chain Auchan, which launched the “hyperdiscount attack” offer for its customers, which offers products at the best value for money.

“Auchan opened the first ATAC discount hypermarket in Brașov, in place of Auchan Brașov Vest

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The retailer is coming up with an aggressive strategy of everyday low prices and different price tiers based on quantity, thanks to range optimizations and reduction in operating expenses.

With the message “Down with the prices!”, which best expresses the essence of the efforts made, ATAC Hiper Discount by Auchan, opened today, April 10, brings a range of 17,000 carefully selected products on an area of ​​6,000 square meters, at very advantageous prices both for natural and legal persons.

In a daily schedule 7-22, customers will be able to buy both fresh and grocery products, detergents and cleaning products, cosmetics and care products, alcoholic beverages, soft drinks and more in the discount hypermarket.

The hyper discount concept responds to all purchasing powers, offering consumers a varied assortment consisting of 60% food and 40% non-food products, at the best quality-price ratio, products manufactured in Romania and beyond”, the Auchan supermarket chain sent on his website.

Flanco, among the chain stores that apply competitive offers

Also, the Flanco chain of stores has reoriented its attention to customer requests, which are based on the most attractive offers, promotions and discounts.

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“Flanco is the first Smart Discounter store in Romania, so that you can always enjoy competitive, planned, analyzed and most relevant offers for you.

The smart discounts are accompanied by quality services, designed for the specific needs of customers who choose Flanco Smart Discounter”, says Flanco on their website.

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The stores had to adapt to the needs and demands of the customers, given the current economic state of the country.

“In the last two or three years, the reorientation of the client towards need and efficiency, at the expense of comfort, was obvious. This is translated by basing the purchase primarily on price.

However, many customers try to combine the two advantages – of price and quality -, so they hunt for offers and promotions. In a world where the FOMO syndrome – Fear of Missing Out (fear of missing something) makes its presence felt in all aspects of life, the shopping experience is no exception”, says Dragoş Sîrbu, CEO and minority shareholder of Flanco, according to Finance newspaper.

Romania has the highest inflation in Europe, at 6.6%, double the EU average, reports Ziarul Financiar.