On Friday, May 10, 2024, the first immersive space dedicated to the works of William Shakespeare will be inaugurated at Promenada Mall Bucharest – Shakespeare Dimensions – a place where theatrical performance and artificial intelligence (AI) merge, creating a unique virtual reality experience.
Between 10-12 May 2024, between 10:00 and 22:00, visitors can experience visual, auditory and olfactory sensations inspired by the play The storm of William Shakespeare, thus having the opportunity to explore a realm where the lines between magic, nature and technology blur, offering a unique perspective on the masterpiece of the famous English author.
The immersive installation is an integral part of the International Shakespeare Festival that takes place between May 16-26, 2024 in Craiova and will be available on the Craiova Promenade throughout the duration of the festival.
Access is free and the experience lasts three minutes.
Shakespeare Dimensions, supported by NEPI Rockcastle and hosted by Promenada Mall in Bucharest and Craiova, is a 3D scenographic experiment in virtual space. Thus, the theatrical universe is entirely generated by AI technologies with the support of which the physical limits of what could be perceived and understood on a conventional theater stage are overcome. The creators of this project describe it as a singular experience of each viewer with technology, a bridge to the past through the prism of the future, demonstrating the timelessness of Shakespeare’s story.
In the immersive cube, the audience will have the opportunity to physically live the experience that the characters Alonso, Sebastian, Antonio, Ferdinand and Gonzalo go through at the beginning of the play. Thus, the visitor becomes an active observer, an actor One live version of the first scene from the play.
“The story Shakespeare Dimensions started from the first scene of the play The storm. In the original play, the character Prospero is presented as an experienced sorcerer who is aided by a genie named Ariel. In our view, Prospero is an IT engineer A not too distant future, and Ariel is a technological assistant like Siri, Alexa or Google. The storm presented by Shakespeare in the first scene of the play is no longer an illusion created by Prospero with the help of witchcraft, but an immersion One virtual reality, created with the help of cutting-edge technology,” explains Vlad Drăgulescu, director of the International Shakespeare Festival and creator of the concept.
“Shakespeare Dimensions immersive cube is a virtual reality installation, and an interdisciplinary team of digital artists, programmers, scenographers, architects and engineers from «Augmented Space Agency» and «Kaustik» designed a special video rear projection infrastructure composed of 10 video projectors state-of-the-art and a surround sound system.The 5x5m cube transposes the audience IN A immersive virtual space composed of 5 projection surfaces intended to provide the play The storm new aesthetic forms facilitated by virtual reality and artificial intelligence” – Ciprian Făcăereu, immersive installation scenographer.
“The support of this project is not accidental because NEPI Rockcastle is actively involved in supporting cultural projects. Through this immersive installation we managed to transpose the classical theater work, typical of a theater, IN A versatile space like that of a shopping center, frequented by all generations. By placing it in Malls from Bucharest, Craiova and Gdansk (Poland) we manage to draw attention to the Shakespearean cultural universe and transpose it IN A current language,” said Roxana Baias, Group Head of Marketing NEPI Rockcastle.
Shakespeare Dimensions will be able to be experienced for free during:
10-12 May 2024, between 10:00 and 22:00, at Promenada Bucharest (entrance Blvd. Barbu Văcărescu)
May 17-26, 2024, between 10:00 and 22:00, at Promenada Craiova
26 July – 4 August 2024, between 10:00 and 22:00 at Forum Gdansk, Poland
More details about Shakespeare Dimensions: www.shakespearefestival.online/shakespeare-dimensions-episodul-1
Shakespeare Dimensions is a virtual reality experience that, through the use of cutting-edge video production and projection technologies, combines theatrical performance and artificial intelligence IN A creative exercise that goes beyond the physical limits of what could be perceived and understood on a conventional theater stage. A unique, singular experience of each viewer with technology, a bridge to the past, through the lens of the future, demonstrating the timelessness of Shakespeare’s story.
Access is free, in series of a maximum of 5 spectators.
Shakespeare Dimensions is designed and produced by:
Ciprian Făcăeru (design of the immersive installation)
Kaustik (technological system production),
Augmented Space Agency (virtual set production)
in partnership with:
International Shakespeare Festival
National Theater Marin Sorescu Craiova
NEPI Rockcastle, Promenada Mall Bucharest, Promenada Mall Craiova
supported by EPSON
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About the International Shakespeare Festival
Being in its 30th year of existence in 2024, the International Shakespeare Festival, Craiova, will include over 300 performances and events and will bring together some of the biggest names of world-class theater directors of the moment, including Robert Wilson, Declan Donnellan, Peter Brook or Robert Lepage.
The International Shakespeare Festival program can be consulted here: www.shakespearefestival.online
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Organizers of the International Shakespeare Festival: Shakespeare Foundation, National Theater “Marin Sorescu”, Craiova, National University of Theater and Cinematography “ILCaragiale”, Bucharest
Funders: Craiova City Hall, Craiova City Council, Ministry of Culture, Dolj County Council, Ministry of Education, Romanian Cultural Institute
Main sponsors: NEPI Rockcastle, Promenada Mall Bucharest, Promenada Mall Craiova
Sponsors: UniCredit Bank, AQUA Carpatica, Epson, Drinks&more, Popeci Auto – Authorized Partner mercedes-benz, Distribution Oltenia
Technology partner: Vodafone Romania
Partners: British Embassy in Bucharest, British Council, UNESCO, Ministry of Foreign Affairs, University of Craiova, Faculty of Computer Automation and Electronics, Faculty of Mechanics, Faculty of Horticulture, Faculty of Economics and Business Administration, Faculty of Letters, University of Medicine and Farmacy from Craiova, Rotary Probitas, G Architecture
Media partners: TVR 1, Radio Guerrilla, Radio Romania Cultural, Cărturesți, Zile si Nopți, Ziarul Metropolis, Happening, BookHub, Zile și noptsi, LiterNet.
Tags: LiterNet agenda Press release Shakespeare Dimensions unique immersive experience Bucharest
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