PHOTO Tuborg Romania operates strategic changes in the management of the company

Tuborg Romania is operating a strategic change in the management of the organization, by bringing Yoav Bar to the management of the company, as CEO, and appointing Tzafrir Granat as Board Member & Transformation Leader within CBC International, starting from May.

Tzafrir Granat hands over the position of CEO to Yoav Bar, who joins the Tuborg Romania team after serving as CEO of Muller Dairy Romania, where, for the last three years, he led the company’s operations in the Romanian, Bulgarian and Moldovan markets.

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For the past 18 years, Yoav Bar has played a key role within CBC International, the majority shareholder of Tuborg Romania and Muller Dairy Romania, and he comes to Tuborg Romania to oversee the achievement of the future goals of the company’s brand portfolio.

Tuborg Romania is one of the largest beer producers on the local market, with a team of 750 people.

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Currently, the portfolio includes: Tuborg, Carlsberg, Holsten, SKOL Original, Guinness, Kilkenny, Weihenstephaner, Grimbergen, Kronenbourg 1664 Blanc, Bucur, Somersby, as well as Granini in the soft drink market.