2024 is the year in which the televisions got their hands on the goose with the golden eggs. Why? Politicians participate in campaigns for money (less so in the local ones, where it’s free), and the posts ask for thousands of euros. Many. Even those with insignificant audiences, as we will see below.
We have four rounds of elections, so also four rounds of campaigns that will bring money from politicians into the pockets of television and radio stations.
And because we are approaching the first electoral campaigns, those for the local elections and those for the European Parliament, dozens of television and radio stations from Bucharest and the country have announced to the CNA (as the law says) that they will host either electoral debates or electoral shows ( for money) and electoral spots (also for money).
The audiovisual legislation also obliges the televisions and radios to inform the institution about the rates they will charge parties and candidates in the coming elections.
Paginademedia.ro presents the first tariffs established by the main television stations that have informed CNA so far.
We are talking about televisions with national broadcasting, including Digi24, Realitatea Plus, B1 TV, Euronews, Etno TV, Taraf and even a television with a design and architecture theme.
The well-known radio stations Digi FM and Gold FM from Bucharest will also be in the campaign, as well as dozens of other local stations.
Paginademedia presents the central ones, from Bucharest, which have already informed CNA about participating in the electoral campaign.
The first two news stations – Romania TV and Antena 3 – have not yet announced to CNA what rates they will charge in the campaign.
Digi24, rates up to 35,000 euros
News television Digi24 set prices of up to 35,000 euros for electoral promotion. Thus, the television will charge with 6,000 euros for a 30-second spot in any time slot, whether during the day or in prime-time.
At the same time, Digi24 has differentiated rates for electoral promotion showsso:
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The interval 11.00 – 15.00 – 25,000 euros for 15 minutes of promotion.
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The interval 15.00 – 19.00 – 30,000 euros for 15 minutes of promotion.
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The interval 19.00 – 23.00 – 35,000 euros for 15 minutes of promotion.
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For live or recorded broadcasting of rallies or electoral meetings, press conferences or other campaign activities, without the editorial or technical intervention of Digi24 costs 25,000 euros for 15 minutes.
Realitatea Plus, 4,000 euros a minute of promotion
Realitatea Plus, the third most watched news television, established only two types of tariffs, one for the day and one for prime-time, as follows:
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The interval 7.00 – 18.00 – 3,400 euros per minute
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The interval 18.00 – 00.00 – 4,100 euros per minute.
B1 TV
B1 TVa station patronized by Sorin Oancea and the Păunescu family, established the following prices for this European parliamentary campaign:
- 2,500 euros+VAT broadcasting a 30-second spot. (price without VAT)
- 1,500 euros+VAT airing a 30-second spot in prime-time
- 2,000 euros+VAT/ minute for promotional broadcasts or live broadcasts of campaign activities
Clever televisions, also in the campaign
Prima TV –
- 2,500 euros for a 30-second prime-time spot
- 2,000 euros for a 30-second spot during the day
- 1,500 euros per minute for broadcasting electoral materials or the live or recorded broadcasting of rallies, press conferences or other campaign activities.
First News:
- 2,500 euros for a 30-second prime-time spot
- 2,000 euros for a 30-second spot during the day
- 1,500 euros per minute for broadcasting electoral materials or the live or recorded broadcasting of rallies, press conferences or other campaign activities.
Medika TV:
- 1,000 euros for a 30-second spot
- 1,000 euros per minute for broadcasting electoral materials or live or recorded broadcasting of rallies, press conferences or other campaign activities.
Profit News –
- 750 euros for a 30-second spot
- 750 euros per minute in the case of broadcasting rallies, press conferences or other campaign activities.
Agro TV
- 750 euros for a 30-second spot
- 750 euros per minute in the case of broadcasting rallies, press conferences or other campaign activities.
Metropola TV, rates of hundreds of euros per minute
The television Metropolis TVwhich last month had, in prime-time an average of 4,300 viewers, she also entered the electoral campaign and presented her rates.
- The electoral promotion show It is 3,000 euros per day and 6,000 euros in prime timefor 45 minutes. Or the price for one minute is 150 euros day or 300 euros in prime time.
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For broadcasting a live rallyMetropola TV also charges per minute: 150 euros per day or 300 euros in prime time.
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His television Pandas it also has differentiated prices for election spots: during the day, when audiences are smaller, the station asks 400 euros for a 30-second adrespectively 600 euros for a 45-second spot.
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In the prime timethe maximum audience interval, Metropolis TV ask 600 euros for a 30-second commercial, respectively 800 euros for a 45-second spot.
- Metropola TV also has rates for online. An article posted online and positioned on the home page for 48 hours counts 200 euros.
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Yet It costs 200 euros to post an article on social mediaand a “story” that is visible for 24 hours costs 100 euro.
Euronews demands thousands of euros for 0.02 rating
And the Euronews Romania television, launched two years ago in Romania, will host shows intended for the electoral campaign for the European Parliament.
The post had last month in prime time, an average of 4,000 viewers and 0.02 rating
According to the data submitted to CNA, the television set the following rates:
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Commercial spot in the show The voices that matter – 4,000 euros for 30 seconds and 5,000 euros for one minute.
- Euronews Now (16.00) – 1,500 euros for 30 seconds and 2,500 euros for one minute.
- At coffee, with a candidate – 8,000 euros for a 30-second spot.
- Brussels, my love – 9,000 euros for a 30-second spot.
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For electoral promotionEuronews asks 1,000 euros per minute.
A television with an architectural profile, without audience measurements, also demands thousands of euros
The television Meaning TV, with the theme of design and architecture (formerly known as IDA TV), announced that it will have productions for the electoral campaign for the European Parliament. It should be mentioned that the station is not even in the TV audience measurements.
The television rates are as follows:
- 300 euros for a 30-second spot
- 50 euros for one minute of broadcast
- 5,000 euros for 15 minutes of broadcast within the dedicated broadcasts
- 7,000 euros for 45 minutes of broadcast within the dedicated broadcasts.
Taraf TV and Etno TV, several hundred euros
The television I’m watching TV established two types of tariffs:
Ethno TV – 350 euros per minute for promotional shows and 500 euros for a 30-second spot
Digi FM is asking for 8,000 euros for the morning promotion
And Digi FM radio, one of the most extensive radio networks in our country, will host election campaign productions.
The prices will look like this:
- 2,000 euros for a 30-second spot between 6.30 and 10.00
- 1,500 euros for 30 seconds between 13.00 and 14.00
The presence in the electoral promotion show for 10 minutes has the following prices:
- 8,000 euros for 10 minutes between 6.30 and 10.00
- 6,000 euros for 10 minutes between 13.00 and 14.00
Gold FM, Cozmin Guşă’s radio, among the lowest rates
Also in the radio chapter and Gold FMthe post patronized by the politician’s family Cozmin Gusă, with coverage in Bucharest, but also online, established the following tariffs:
- Electoral show – 250 euros for one hour (Monday to Thursday).
- Electoral debate shows – 300 euros for one hour (Monday to Thursday).
- Electoral debate broadcasts for Friday – 300 euros.
Author: Iulia Good
iulia. hipaginademedia.ro
