Publicis Groupe CEE launches The Vault: a last-generation tool for optimizing marketing investments
Publicis Groupe Central and Eastern Europe announces the launch of The Vault tool, an innovative media optimization solution based on artificial intelligence. The Vault uses advanced econometric models and artificial intelligence algorithms to help clients make the most informed decisions about marketing budget allocation, thereby maximizing investment and achieving better business results.
This tool, developed with the help of econometric analysis of the Central and Eastern European markets, is designed to help local clients as well as Publicis Groupe’s global clients in the region
Maria Tudor, Chief Operating Officer, said: “The Vault represents a complex solution for marketing specialists from various industries and from all CEE markets, including the smallest, which do not have local data, which are represented through other countries in proximity. Therefore, this tool brings a real competitive advantage both to our local and international customers.”
Release provided and assumed by LION COMMUNICATION SERVICES
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