The automotive industry is going through its most extensive transition in the last century – cars replace diesel and gasoline with batteries, simplicity becomes the watchword for as efficient assembly as possible, and the interaction between the company-seller and the customer is reduced to a minimum. The car can already be ordered online and delivered just like a smartphone. But not all.
The luxury segment remains the last bastion that continues to emphasize the relationship between the customer, the car and the company. Because the car itself, this time, is not a simple means of transport. Here the limousine, coupe or SUV become an experience. They are precious objects that can be collected, bequeathed and, last but not least, kept in a place of honor in the garage. “The future, from my point of view, is based on quality services, on the human factor as close as possible to the future customer, because that’s what the luxury segment needs.
The customization part, the factory visits, the story will still remain, even if maybe the sound zone will disappear. And at Lamborghini I don’t think it will disappear”, explains Mihaela Tudorica, sales director for Bentley and Lamborghini within Porsche Inter Auto, the company that imports the two brands. She is one of the most experienced executives in the luxury sector, with five years behind her in which she sold cars for the Audi brand, also within Porsche Inter Auto, so that from 2012, with the inauguration of the new Bentley and Lamborghini showrooms, she took over sales management of the two exclusive brands. For Mihaela Tudorica and her team, every day is a new opportunity to share the passion for luxury cars.
Opening the doors of the showroom signifies not only the beginning of a working day, but also a moment of pure emotion for every customer who enters this universe. “Purchasing a Bentley or Lamborghini is not just a transaction; it is an experience full of emotion, a success story and, for some, the fulfillment of a dream”, explains Mihaela Tudorica. Whether it’s about customers who inherit a passion for a brand or those driven by spontaneous admiration, the team led by Tudorica is ready to turn every visit into a memorable experience. Personalization becomes a journey, not just a selection of options, where every decision is a page in the story of the car of their dreams. “It is a joy to see customers who, over the years, become true ambassadors of our brands, reaching their fourth Bentley or who consider Lamborghini not just a car, but a part of their identity”, confesses the sales director.
Read more on www.businessmagazin.ro
For other news, analyses, articles and business information in real time, follow Ziarul Financiar on WhatsApp Channels
