Romanian PPC companies reveal their new brand identity (P)

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The PPC group of companies in Romania recently started its first image campaign, thus marking the transition to the new brand identity.

PPC shop photo

The new brand reflects the responsibility towards the community, the commitment to create value for all, to be an organization focused on sustainability and the circular economy.

“Electricity constantly accompanies us in our daily routine, defines the world we live in more and more, but the way we use it is different for each of us. But whether we use electricity to charge a phone or electric car, to light the cities we live in, for our comfort or for the mini-greenhouse in the living room, or whether we install solar panels, each of us has our own goals and desires. And the goal of PPC companies in Romania is to honor the trust of customers, those who entrust us with their daily comfort, because electricity is necessary for the needs and preferences of each customer”, said Alessio Menegazzo, CEO & Country Manager of PPC companies in Romania.

Also, www.ppcenergy.ro, the new website of PPC companies in Romania, was launched, as well as the new myPPC application, two modern digital platforms where customers will be able to find, in addition to data about PPC companies, functionalities such as managing account, bill payment, but also energy solutions, along with value-added services.

The supply services of PPC Energie and PPC Energie Muntenia will not be influenced by the change of visual identity and the adoption of the new brand. The rates and contractual conditions will remain unchanged, and the stores will operate according to the usual schedule, with no changes in operations. Thus, customers who want to talk face to face with a consultant can visit the PPC store in Calea Mănăștur, 64‑66 parter, Cluj Napoca.

Starting in April 2024, the PPC logo will be found both on customer invoices and at all touchpoints, including in stores, self-pay payment stations and online communications or channels.

On October 25, 2023, the PPC Group announced the completion of the transaction through which it acquired the shares held by the Enel Group in Romania, successfully concluding its first major expansion on the foreign market. The completion of the transaction represented a landmark event for PPC’s growth strategy, through the acquisition of a significant portfolio of renewable projects (both completed and under development), but also of electricity distribution and supply operations in Romania.