Sephora giant, scandalous post about Pitesti!

Sephora giant, scandalous post about Pitesti!

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Sephora Romania chose to announce the opening of a new location in Argeș Mall, in a totally uninspired way.

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To promote the new store, the company posted a controversial advertisement on the official Facebook page, which indirectly alludes to the terrible Pitesti Experiment.

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Yesterday afternoon, representatives made a post on their Facebook page with a black and white striped photo that read:

“Pitesti, I heard you like stripes”, according to adevarul.ro.

The advertising post makes an offensive association with the Pitesti prison, known for the terrible Pitesti Experiment, the largest and most intensive re-education center in Romania.

Sephora giant, scandalous post about Pitesti!

Shortly after the publication of the ad, following dozens of negative reactions, the representatives of Sephora Romania chose to delete it from the Facebook account.

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Maria Axinte, president of the Pitesti Prison Memorial Foundation, harsh reaction

“Sephora Romania will soon open a store in the new mall in Pitesti and addresses the citizens of Pitesti as follows:

“Pitesti, I heard you like stripes”.

This campaign is obviously centered on the well-known subject of the Pitesti prison.

It’s just that the residents of Pitesti know better and charged for this slip-up, and the comments on the company’s Instagram page did not take long to appear.

Although we are happy to see that both the prison and the Pitesti Phenomenon have become topics discussed at the level of the general public, the attempt to turn this topic into a “joke” in a marketing campaign is an offense to the victims of the Pitesti Phenomenon, the work of the foundation ours and the efforts that are being made so that the public really knows the realities of the communist dictatorship in Romania. (…)

“At the same time, we are happy to note that the public is increasingly informed and aware of the importance of this topic for Romania.

The subject is far too serious to be treated so superficially.

And because the Sephora team doesn’t seem so well-informed either in terms of history or memory, we invite them to a documentary visit to the Pitesti Prison Memorial.

It is necessary, we believe”, says Maria Axinte, according to the quoted source.

Maria Axinte also harshly criticized the fact that Sephora Romania decided to delete the post from Facebook, after the criticisms received:

“We believe that such an approach is dangerous. What’s worse is that Sephora deleted the post and declared that it has nothing to do with the events that happened in Pitesti. Which shows the lack of sensitivity to local history, with international echoes. We cannot pretend that nothing happened, we are talking about victims of an extraordinary violence. We can’t make jokes regardless of where we’re doing it. On Instagram, their attention was drawn to the fact that this approach would not have been possible at Auschwitz”, adds the president of the Foundation.

About the Pitesti Experiment

The Pitesti Experiment (or the Pitesti Phenomenon) was put into practice at the Pitesti Penitentiary, in order to “re-educate” political prisoners, a euphemism for brainwashing.

The experiment was carried out during the years 1949-1952.

The Pitesti experiment was finished in September 1951 immediately after the removal from the head of the Romanian Workers’ Party of the extremist communists – the Moscow faction, Ana Pauker, Teohari Georgescu and Vasile Luca – by the new line of separation from Moscow under the leadership of Gheorghe Gheorghiu-Dej.

This experiment can be reduced to an excuse for the administration of brutal beatings and torture, administered daily with the aim of “totally re-educating” political prisoners, mostly students, members of groups banned by the Communists such as the National Peasant Party and the National Liberal Party, as well as those inspired by the Iron Guard or Zionist members of the Jewish community in Romania.

The essence of the method used in Pitesti is the transformation of the victims into executioners, torture being a simple means, not an end, according to wikipedia.ro.

Main photo: Descriptiv/forbes.ro

Source and photo 1 article: adevarul.ro

Photo 2 article: sympozionstaniloae.ro