Marina Constanda becomes Head of Strategy at Golin Romania
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Starting from May, Marina Constanda becomes Head of Strategy Golin Romania, one of the most important public relations agencies on the local market. In her new role, Marina will contribute to the development of communication strategies for key projects of the agency’s clients, both current and new business clients, and will identify opportunities to develop the Golin product and business locally.
Marina Constanda will work closely with the interdisciplinary team at Path, the Lowe Group unit specialized in data analysis and interpretation. Together they will leverage the suite of tools and local and international data sources available across the group’s network of agencies. Data interpretation will be integrated into effective strategies that pursue brand and business positioning or development objectives, employer branding campaigns, market analyses, consumer trends and segments, issue mapping and crisis communication.
“I was struck by a passage from a TedTalk I saw some time ago: ‘Diversity is not only about people, but also about what happens inside a person, including the diversity of emotions.’ And I decoded it into a triple key. First, I was glad to live in times where diversity is a major concern of people. Then, I realized that beyond the philosophy about human nature, we have an insight about consumer behaviors that can be varied and even contradictory, and it’s ok to be that way. Last but not least, I find a direct correspondence with the way brands and companies work, which simultaneously have varied needs, in relation to different stakeholders, including their own structures. At the intersection of the three, I think we also find the role of strategy in what communication means in 2024: our job is to identify tensions, insights and relevant territories, to respond to the specific needs of consumers, in line with the development objectives of our partners. Through precision – data and through courage – creativity.”
Marina ConstantaHead of Strategy, Golin Romania
With over 12 years of experience in communication and PR, Marina has contributed to the strategic development of brands in fields such as FMCG, retail, HoReCa, beauty, pharma, IT, banking & financial services, for B2C, B2B and B2B2C models, such as and for public affairs projects or developed with the non-governmental environment. In recent years, he has coordinated multidisciplinary teams, PR, social media, creative and data analysis, which configured campaigns with results, nominated or awarded at festivals of notoriety in the local and regional industry, such as SABER EMEA, European Excellence Awards, Internetics , Webstock, CSR Awards, Romania PR Award or COMMA.
“I am glad to know that Marina will be part of the agency’s most important projects, because she is a professional with diverse expertise who has made a remarkable contribution to the development of Golin’s business and clients. Always looking for the best solutions to meet the needs of the client and the consumer, I am sure that he will pursue with the same perseverance to develop projects, ideas, thoughts that will grow the agency.”
Cristina ButunoiExecutive Director Golin
Marina Constanda joined the Golin team in 2017 and is currently part of the Golin Advisory Committee (GAC), a recently established consulting structure within the agency, focused on product innovation and business development.
Golin Romania is affiliated to the international PR network Golin Worldwide, which has 1,700 employees globally, in more than 50 offices around the world. Golin was named PR Week 2021, 2020 and 2019 Global Agency of the Year, PRovoke Media 2021 North American Agency of the Year and the first PR agency to achieve Gold and Silver for creativity at the Cannes Lions Festival since 2019. In Romania, Golin is part of one of the most important communication groups, Lowe Group, together with MullenLowe (integrated marketing and communication agency), Initiative (media), Medic One (medical communication) and Path ( the unit specialized in data analysis and interpretation).
