Samsung Electronics maintains the leading position in the global TV market for the 18th year

Samsung Electronics has maintained its supremacy in the global television market for the 18th consecutive year, setting an unparalleled standard at the top of the industry.

Market research firm Omdia reported that Samsung achieved a 30.1% share of the global TV market in 2023, consolidating its status as the industry leader since 2006. This success is largely due to the company’s strategic focus in the premium and large-screen TV categories, supported by its flagship QLED and OLED models.

Since the 2017 launch of the QLED TV series, which also includes the latest Neo QLED models, Samsung has exceeded cumulative sales of 40 million units. In 2023 alone, the QLED series recorded sales of 8.31 million units.

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