The IMPORTANT official announcement of Netflix, which took a lot of people by surprise!

Netflix has had a phenomenal start to 2024, registering an impressive 9.3 million new subscribers in just the first three months. This success, the biggest since the beginning of 2020, is attributed to both the diversified offer of original programs and the strict policies against unauthorized sharing of accounts. These strategies have propelled Netflix ahead of analyst expectations, solidifying its position as a leader in the video streaming industry.

Netflix announced that revenue was up 15% from the previous year, an increase mainly supported by the addition of new members and price adjustments. Gregory Peters, co-CEO of Netflix, emphasized in a call with investors that “the growth of our business is now benefiting from several levers, including the optimization of plans, the addition of additional members and revenue from advertising.”

Spencer Adam Neumann, the company’s CFO, highlighted the vast potential for growth, noting that Netflix accounts for less than 10% of the TV market share in every country it is present in, leaving room for significant expansion.

The IMPORTANT official announcement of Netflix, which took a lot of people by surprise!

Netflix recently introduced a supported level of ads in certain markets, a move that has proven to be hugely popular. In the first three months of 2023, the number of subscribers to this service level increased by 65% ​​compared to the previous quarter, with four in ten new subscribers choosing this plan.

However, despite these positive results, Netflix’s share price was down 6% on Friday morning. That decline is partly attributed to a second-quarter revenue estimate that fell short of market expectations and the company’s surprise announcement to stop reporting quarterly subscriber numbers starting next year. This decision was explained by the diversification of price plans and the different impact of each paid subscription on the business.

Netflix, through the strategies adopted, from the optimization of the content offer to innovations in the pricing structure and subscription levels, indicates a long-term vision for continued growth. Despite some initial mixed reactions from the capital market, Netflix’s outlook remains promising, anticipating new growth opportunities in an ever-evolving media landscape.