More than 79% of Romanians intend to spend Easter at home, with their family, and 75% want to participate in this year’s Easter service, according to a study conducted by the company Reveal Marketing Research.
Also, 32% of Romanians believe that Easter is more about connection and communication with loved ones, while 31% focus more on traditions and customs. More than 67% of Romanians intend to buy gifts on the occasion of Easter, especially for children (64%), and the percentage of those who want to travel during the Easter Holidays increased from 11% in 2023 to 16% in 2024. The study shows that 44 % of Romanians have noticed changes in the celebration of Easter in recent years.
“As a notable trend, we observe a significant increase in the percentage of those who want to travel, in the country or abroad, on the occasion of the Easter Holidays. It is also noted that those aged 35-44 are the most willing to choose such experiences (21%). At the same time, young people aged 18-24 are the ones who mention spending the holiday with a group of friends to a significantly greater extent (41% vs. 27% of the total sample)”, it is mentioned in the study presented by Agerpres.
Regarding the significance of Easter for Romanians, 32% of them emphasize the connection and communication with their loved ones, while 31% focus more on traditions and customs. It is interesting that for 27% of the respondents, Easter means a balanced combination between interpersonal ties and traditions.
According to the research, 44% of Romanians have noticed changes in the way they celebrate Easter in recent years, with a significant increase in the case of young people aged 18-34 (58%) and a lower rate among mature people over 55 years (32%). The main motivations behind these changes are the desire to celebrate Easter outside the commercial bustle, in a more authentic and profound way (39%), the adoption of more simplified and eco-friendly customs in the celebration of Easter, to avoid excessive consumption (30%) and the transition from a traditional to a more modern approach in celebrating this holiday (22%). However, this year, 75% of Romanians plan to attend the Resurrection service, mostly women. In addition, for 33% of Romanians, aspects such as buying gifts, decorating and preparing festive Easter dishes bring more joy and enthusiasm to this holiday.
