Economica.net – DOUGLAS Romania opened its first store in Pitesti, the 42nd in the network

The opening of the DOUGLAS warehouse took place on April 25.

“We celebrated a new step that we are taking according to the DOUGLAS development strategy in Romania. “Let It Bloom – DOUGLAS 2026″ is not just a motto. It is a commitment to promote and provide customer communities with not only premium products but also unforgettable experiences. Thus, DOUGLAS aims to further strengthen its commitment to local development by investing in new stores, online infrastructure and strengthening omnichannel offers on the Romanian market”, said Lavinia Ivas, CEO of DOUGLAS Romania.

The store offers its customers a wide range of make-up, care and perfumery products, hosting a total of 120 brands, including the exclusive brands: Coach, Ariana Grande, Dr. Irena Eris, Bondi Sands, Kylie Cosmetics, Billie Eilish, Florence By Mills, IT Cosmetics, etc.

“We have prepared with surprises and services to pamper our customers, so as to ensure that every visit to our store is an extraordinary experience”, said Lavinia Ivas, CEO of DOUGLAS Romania.

The expansion of the store network is only the beginning of DOUGLAS Romania’s development plans. The company intends to continue the constant investment in the online infrastructure and the promotion of Romanian brands, within the Ro Brands project. Four years after its launch, Ro Brands, the only premium platform in the beauty area dedicated to local products and manufacturers, brings together 39 brands and over 1,400 products, and the company is running a strategy to accelerate its development in the coming year.

In total, however, the DOUGLAS Romania assortment includes approximately 28,000 products and approximately 600 brands.

About DOUGLAS

DOUGLAS Group, with its brands DOUGLAS, NOCIBÉ, parfumdreams and Niche Beauty, is the number one omnichannel premium beauty destination in Europe. The group owns approximately 1,850 stores. The DOUGLAS Group is the preferred brand partner and offers a premium range of selective and exclusive brands as well as own corporate brands. The range includes perfumes, cosmetic make-up, skin care products, hair care products, accessories as well as beauty services. Consolidating its successful omnichannel positioning while constantly developing a superior customer experience is at the heart of DOUGLAS Group’s “Let it Bloom – DOUGLAS 2026” strategy. The winning business model is supported by the Group’s omnichannel proposition, leading brands and data capabilities. In the 2022/23 financial year, the DOUGLAS Group generated (net) sales of €4.1 billion and employed around 18,000 people across Europe.