In recent months, rumors have appeared on the Internet suggesting that Apple is about to make a move in the AI market, writes The Verge.
The company is reportedly in talks with OpenAI and Google to integrate AI into its products. In addition, the company is working on its own model, called Ajax.
Apple would integrate AI into Siri
Apple has published more AI research that paints a picture of the direction of its own model. But the company hasn’t given official information about AI features on its own products.
But rumors claim that Apple would integrate AI into Siri. Many believe that the tech giant will reveal more details during the WWDC event, which will take place in June.
The integration of such a system could improve Siri, Apple’s virtual assistant. Many experts anticipate that big AI models will make virtual assistants more efficient. With AI, they would be capable of more natural conversations and much more accurate and quick responses.
With iOS 18, Apple plans to make all AI features available on the device. But there should also be an offline model, according to rumors. Even though most of the new features that iOS 18 will introduce are still unknown, 2 of them have appeared on the Internet. According to sources, more information will be revealed in the future.
iOS 18, also called the “biggest software update” in iPhone history, will be released in September 2024. The first developer beta is likely to be revealed at Apple’s annual WWDC conference in June.
It remains to be seen when and if Apple would integrate AI into Siri. And how the virtual assistant will transform after this step. Meanwhile, Samsung, Apple’s main competitor in the smartphone sector, has already introduced an AI system.
Samsung beat Apple with Galaxy AI
Experts were anticipating AI to be an important part of devices launched in 2024, but some of them have yet to announce major changes in this sector. Samsung is an exception.
At its launch event in January 2024, Samsung unveiled the system that beat Apple, according to experts. Apple and Samsung are some of the biggest smartphone manufacturers in the world. Although the 2 companies sometimes collaborate, they are competitors in the market. It remains to be seen what will happen in the future with this competition if Apple were to integrate AI into Siri.
It looks like Apple is preparing an answer to Galaxy AI. The tech giant would include numerous AI functions in the launch of the iPhone 16, which would take place in September of this year. Additionally, on May 7, when another launch event takes place, we could see iPads with AI.
But these are just rumors so far and Apple hasn’t confirmed any of them. The company only revealed that its own AI system will be unveiled this year, but it’s not known exactly when.
At the same time, Samsung continues to improve the Galaxy AI ecosystem. It has also become available on other devices, which is why many believe that Samsung has overtaken Apple in this sector.
