After drawing criticism from many actors and artists, Apple has apologized for the “insensitive” ad it used to promote its new tablets.
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After presenting its two new series of iPad Pro and iPad Air, Apple also started to run a new advertisement promoting them.
In the ad, which tried to show how much the company’s tablets can do and what types of content it can play, a whole series of objects (including several musical instruments, a board with math equations and an old game console) are destroyed by a press .
But the artists saw in it the crushing of the human spirit by technology and artificial intelligence. Among those disgusted by the ad, British actor Hugh Grant characterized it as “destroying the human experience”.
The head of the company, Tim Cook, who posted the ad on X after the launch of the new iPads, directly received a lot of critical messages from various personalities and not only.
As a result, Apple has issued an official apology regarding the new ad, which it says “missed the mark.” The company says that, in fact, creativity is very important to Apple, whose products help creative people express themselves.
Tags: VIDEO Apple apologizes iPad
