ING Bank Romania has a new Director of Marketing, Communication and Brand Experience

ING Bank Romania announced today, through a press release, the appointment of Diana Mihai as Director of Marketing, Communication and Brand Experience.

Diana Mihai joins the ING Bank Romania team in the role of Director of Marketing, Communication and Brand Experience starting on June 17, 2024. She comes with 15 years of experience in the field, in local, regional and global positions, within companies such as Reckitt Benckiser UK and Procter&Gamble.

“Diana joins us at an important moment for the bank, in which we are celebrating 30 years of activity in Romania, and I trust that she will contribute together with her team to achieving exceptional results. With his extensive local and international experience, I am sure that he will play a crucial role in the further development of ING Bank Romania”, said Mihaela Bîtu, CEO of ING Bank Romania.

During the 5 years spent at P&G, and the 10 with Reckitt Benckiser UK in different functions and geographical areas, Diana worked on the consolidation of big names such as Pampers, Always and Finish, contributed to the launch of new brands, but also entrepreneurial projects . He also played a key role in the launch of the Neuriva brand in the US, re-strategizing Air Wick Auto-Spray in Europe and repositioning the Air Wick brand globally.

“From all the activity of the ING brand and the discussions I had with the team, I was impressed by the people, culture, projects, ambitions and the way customers always come first. I plan to support accelerated growth in the coming years and continue to be “more and more” for our clients – through superior experience, financial education and innovative banking products. I am enthusiastic to join the ING team and I can’t wait to continue building the ING brand together”, said Diana Mihai.

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