According to a new study by DS Smith, one of the world’s leading suppliers of sustainable fiber-based packaging, it was found that 9.8 million m3 of air is delivered annually in cardboard packages much larger than their contents, later arriving in trucks and in the homes of consumers in Romania.
Thus, oversized boxes generate a number of 600,000 transports with unnecessary deliveries, which lead to the release of 10,505 tons of CO2 in the atmosphere and could be avoided every year.
The researchers observed as unnecessary resources in packaging – 25,218 tons of additional cardboard – at a cost of 33.7 million lei and 71 million m2 of adhesive tape – 195 times the area of the Palace of Parliament, as well as 9 million m3 of filler – enough to fill the National Arena 3 times.
46% of consumers prefer packaging from renewable sources
In addition to the environmental impact there are also negative effects on the consumer’s perception of the brand, with 14% of consumers saying they feel frustrated with the brand they bought the product from. In terms of expectations, 46% of consumers want to receive packaging made from renewable alternative sources, 33% prefer packaging that fits perfectly with oddly shaped items, and 36% prefer waterproof packaging.
25 million parcels are shipped monthly through online shopping, even though 93% of companies that sell goods online admit to using inappropriate packaging, more than half, 55% of which focus on recycling possibilities and 30% on capacity reusing packaging.
DS Smith owns a coordination center for recycling operations in Bucharest, two recycling depots in Otopeni and Cluj-Napoca, a paper factory in Zărnești, two packaging factories in Ghimbav and Timișoara and 3 work points in Pitesti, Timișoara and Otopeni, Ilfov county, where a total of 650 employees work.
The market study was conducted by OnePoll and carried out on 1,000 adult consumers in Romania between August 5-9, they bought products online in the last six months.
“Material waste is not an accident, it occurs because of decisions that are made from the design stage. The role of design in protecting the planet simply cannot be overstated – we need to take a circular approach, eliminate waste from the design stage and keep materials in use for as long as possible. Through our partnership with the Ellen MacArthur Foundation we have already trained 700 DS Smith designers in the use of Circular Design Principles, and they are currently working on over 2,000 ‘circular’ projects. We hope that the Circular Design Principles will become the norm for design everywhere and that this ‘air trade’ will soon be a thing of the past.”,
added Stefano Rossi, DS Smith Packaging CEO.
“Online commerce is no longer just a trend in Romania, but also a necessity, a current reality of the market. The differentiator that DS Smith Packaging Romania offers to customers in this sector is the optimization of packaging from all points of view: whether we are talking about adapting the volume of packaging used in transport to the contents of the package, optimizing the customer’s packaging supply chain, and even perfecting the packaging line. We offer customized solutions thanks to the skills of our specialists, the latest generation tools we operate with and design capabilities.”,
added Christian Schmidt, DS Smith Packaging Romania Cluster Director.