The Columna cinema, the future pole of interest of the Centru neighborhood in Alba Iulia: What uses will it have and when will it be ready

Fragedo, Transavia’s well-known brand, is “The most trusted meat brand”, being at the top of the trust given by parents

Bucharest. November 24, 2022. Fragedo, the most popular brand in its category, received, for the 4th time in a row, the award for the Most Trusted Meat Brand (chicken, pork, beef), confirming once again that it is always in the top of Romanian consumers’ preferences due to its superlative quality and perfect safety. The distinction, awarded today during the Forbes Brands for Kids summit, which took place at the Athenee Palace Hilton in Bucharest, comes as a result of the study carried out by Forbes Romania and the D&D Research Institute which investigated the safety, quality and trust enjoyed by the products for the children.

“For us, producing and selling products for children is an act of immense responsibility that we at TRANSAVIA all assume by doing things the right way, from grain to fork. This award makes us very happy, being the fourth year in a row that parents have honored us with their trust, choosing our products for their children. For our part, we reward this trust by respecting the promise of quality and total safety”, says Theodora Popa, Vice President of TRANSAVIA.

The quality of TRANSAVIA products is an integral part of the company’s sustainability strategy, and a basic element in achieving this commitment is the food and healthy nutrition of the chickens. In the 100% vertically integrated production chain, from grain to fork, exclusively chickens raised in their own facilities, fed with grains produced in the more than 10,000 hectares cultivated in the vegetable farms owned, are processed. The harvest is processed in our own Compound Feed Factory, thus providing daily fresh feed to breeding and breeding farms.

The concern for quality and safety is also demonstrated by the certifications held, TRANSAVIA being the only poultry meat producer in Romania that received, as early as 2018, the GolbaG.AP certification, the most important worldwide certification program that certifies the use, on farms and in production facilities, good practices in agriculture. At the same time, 100% of the chicken meat market leader’s poultry production is BRCGS (British Retail Consortium Global Standard) certified, which thus guarantees the company’s level of competence in HACCP, hygiene, food safety and quality systems, being the only producer at national level that holds the AA+ qualification.

In addition to quality, safety and tasty taste, as it should be”, the responsibility towards consumers is also proven by the fact that the company’s flagship brand, Fragedo, communicates honestly and transparently, an aspect recognized by the Romanian Advertising Council (RAC), which awarded for the first time in Romania the right to use the Ethical Brand seal on the TV spot.


TRANSAVIA is the leader of the local chicken meat market, being one of the most important family businesses, which owns and produces the brands Fragedo, Libertan and Papane. Included in the top of the most valuable portfolios in Romania, TRANSAVIA operates sustainably with a vertically integrated business model, based on the best practices and the strictest protocols in the entire production and distribution chain, from grain to fork.

In its more than 30 years of activity, TRANSAVIA has constantly invested in modernization and state-of-the-art technology and adopted innovation as a source of sustainable business growth and predictability for the future. One of the largest Romanian employers, TRANSAVIA currently has over 2,300 employees, who work mainly in the 30 poultry farms and in the 4 vegetable production farms, in the combined fodder factory, in the 3 state-of-the-art slaughterhouses and in the meat processing plant. In TRANSAVIA farms, located in 8 counties in Romania, over 100,000 tons of chicken meat are produced annually. About 25% percent of the company’s annual production is exported to several European countries, the African continent, the Mediterranean Sea and the CIS.

TRANSAVIA invests massively in green energy, aiming to provide almost all of the energy needed for the work facilities by the end of 2023. TRANSAVIA is the only chicken meat producer that has voluntarily published a Sustainability Report in the last two years. It is also the first company in Romania to co-sign the EU Code of Conduct regarding responsible commercial and marketing practices in the food sector. Fragedo, the flagship brand of the TRANSAVIA company, is the first brand in Romania that, following the evaluation of the Romanian Advertising Council (RAC), carries the Ethical Mark seal on its TV spot, which certifies compliance with ethical principles and good advertising practices.

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The article is in Romanian

Tags: Columna cinema future pole interest Centru neighborhood Alba Iulia ready

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