Televisions and radios even demand thousands of euros per minute for promotion from the electoral campaign/Money, for election spots, for the presence of politicians in broadcasts or for rallies and press conferences transmitted live

In the year with four rounds of elections, radios and televisions have a new source of consistent income: the money spent by parties and candidates on electoral advertising spots or on the presence of broadcasts.

The interest is high both in the central press and in the local press, as shown by an analysis by Pagina de Media, which studied the offers submitted so far to CNA, as required by law, by dozens of television and radio stations from Bucharest and the country , who want to broadcast election shows and election spots for a fee.

Among them, there are televisions with national broadcasting, such as Digi24, Realitatea Plus, B1 TV, Euronews, Etno TV, Taraf or radio stations such as Digi FM and Gold FM.

At Digi24, there are prices of up to 35,000 euros for electoral promotion. Thus, the television will charge 6,000 euros for a 30-second spot in any time slot, either during the day or in prime-time. Attendance at shows is charged differently:

The interval 11.00 – 15.00 – 25,000 euros for 15 minutes of promotion.

The interval 15.00 – 19.00 – 30,000 euros for 15 minutes of promotion.

The interval 19.00 – 23.00 – 35,000 euros for 15 minutes of promotion.

For the live or recorded broadcast of electoral rallies or meetings, press conferences or other campaign activities, without the editorial or technical intervention of Digi24, it costs 25,000 euros for 15 minutes.

At Antena 3, the 30-second electoral spot has the following prices:

Hours 6:00 a.m. – 6:00 p.m. – price/insertion: 2,300 euros
Time interval 18.00 – 24.00 – tariff/insertion: 2,800 euros
Time interval 00.00 – 02.00 – tariff/insertion: 2,300 euros

Those who want to appear in election broadcasts, live or recorded, have to pay thousands of euros per minute.

Time interval 08.00 – 18.00: 2,400 euros / 1 minute
Time interval 18.00 – 22.00: 3,000 euros / 1 minute

Even more expensive is the live or recorded broadcast of meetings, electoral meetings, press conferences or other campaign activities of electoral competitors. Thus, between 8 am and 5 pm, it costs 3,500 euros / 1 minute, and between 5 pm and 8 pm traffic rises to 4,200 euros / 1 minute.

At Realitatea Plus, there are only two types of tariffs, one for the day (3,400 euros/minute) and one for prime-time, of 4,100 euros per minute.

B1 TV asks for 2,500 euros+VAT to broadcast a 30-second spot in prime-time. (price without VAT), 1,500 euros+VAT broadcasting a 30-second spot during the day, 2,000 euros+VAT/minute for promotional broadcasts or live broadcasts of campaign activities

Prima TV and Prima News: 2,500 euros for a 30-second spot in prime-time, 2,000 euros for a 30-second spot during the day and 1,500 euros per minute for the broadcasting of electoral materials or live broadcasting or recorded of rallies, press conferences or other campaign activities.

Profit News television is asking 750 euros for a 30-second spot

Metropola TV, which last month had an average of 4,300 viewers in prime time, has the following tariffs.

The electoral promotion show is 3,000 euros a day and 6,000 euros in prime time, for 45 minutes. Or the price for one minute is 150 euros during the day or 300 euros in prime time. For broadcasting a rally live, Metropola TV also charges per minute: 150 euros during the day or 300 euros in prime time. In prime-time, the maximum audience interval, Metropola TV asks for 600 euros for a 30-second advertisement, respectively 800 euros for a 45-second spot.

Metropola TV also has rates for online. An article posted online and positioned on the home page for 48 hours is worth 200 euros.

It costs another 200 euros to post an article on social media, and a “story” that is visible for 24 hours costs 100 euros.

And the Euronews Romania television will host shows intended for the electoral campaign for the European Parliament. Last month, the station had an average of 4,000 viewers and a 0.02 rating in prime-time, according to the Media Page.

Thus, an advertising spot in the show Voices that matter costs 4,000 euros if it is 30 seconds and 5,000 euros if it is one minute. On the Euronews show Now (16.00) – 1,500 euros for 30 seconds and 2,500 euros for one minute. In the La cafea show, with a candidate – 8,000 euros for a 30-second spot. The most expensive is in the show Brussels, my love – 9,000 euros for a 30-second spot. For electoral promotion, Euronews is asking for 1,000 euros per minute.

Radios from Bucharest also appear on the list. Digi FM, for example, asks for 8,000 euros for the morning promotion. This is a fee charged for a 10-minute presence on the show. The rate drops to 6,000 euros for 10 minutes between 13.00 and 14.00. The spots have the following rates: 2,000 euros for a 30-second spot between 6:30 a.m. and 10:00 a.m. and 1,500 euros for 30 seconds between 1:00 p.m. and 2:00 p.m.

Gold FM, Cozmin Gușă’s radio, has among the lowest rates, notes the quoted publication. It offers a one-hour presence in the electoral show for 250 euros from Monday to Thursday. For election debate shows, it costs 300 euros for one hour, also from Monday to Thursday.